Many people believe that today, being the day after Thanksgiving, will be the busiest shopping day of the year. It won't. In a sign of our culture's penchant for procrastination, the busiest shopping day of the year is always the Saturday before Christmas. The week leading up to Christmas is known in the retail sector as the "13th month of the year."
The day after Thanksgiving is, however, the first day that most retail operations will see a profit during the calendar year. Hence the oft-misunderstood term "Black Friday."
I had to laugh yesterday when I saw an ad during the football game that tried to lure me into J.C. Penney at 5:00 a.m. Since I get hives just walking through J.C. Penney on my way to another store, even in the middle of summer when the place is dead, the idea that I would get up so early to go there today was amusing.