Sunday, December 05, 2004

iPod a write-in favorite on teens' wish lists

Lots has already been written about this, but I find it interesting, especially the fact that "iPod" has pulled a "Kleenex"—it's a brand that is becoming synonymous for its category, as in "Hey, Dell Guy, I see you're crying about the DJ MP3 Player flopping. Do you need a Kleenex?"

iPod a favorite write-in candidate on teen's wish lists
(From the Chicago Sun-Times):

"''It was really surprising,'' Munster said in an interview from his Minneapolis office. ''They didn't say music player. They said iPod. Teens want to be cool, they want their music, and the iPod is a cool way for them to get their music.''"

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